As communicated this summer, the Marketing and Communication team is working on refreshing our brand identity. We anticipate we will launch our new graphic look in Winter 2022. Because of this timing, if you have a need to order any print materials before we launch the new branding, we ask that you consider ordering a small amount or holding off if you can so that new orders include our new look.
We are currently doing an audit of all places that include the current logo and will determine what will switch over immediately (digital graphics, website) and what will take some time (depending on a number of factors including cost). Ideally, our new logo will be in as many places as soon as possible after it is introduced to reinforce our brand and drive awareness and interest.
Marketing and Communication is excited and looking forward to sharing with you the new and refreshed branding in 2022. We spent several months doing research and learning from various audiences (internal and external) what our brand stands for and that research is driving our refreshed brand identity. Part of this project also includes our message pillars, descriptive words about who we are and what we deliver and will inform all of our communications going forward.
We will hold open houses and provide opportunities to share the work, answer your questions, and share tools and resources as you incorporate the new brand identity into your work.
