Center for Business Analytics Hosts Lunch WorkShop with Michael Todd on AI and Marketing
March 21, Center for Business Analytics at Saint Mary’s University had the pleasure of hosting Michael Todd for a Lunch WorkShop Event, where he led an engaging discussion on the evolving role of AI in marketing.
During the session, Michael shared insightful perspectives on how AI serves as a powerful tool for marketers, much like a hammer is to a nail—it’s not about the tool itself but how it’s used to create something impactful. He illustrated this concept through an analogy of designing a shoe, emphasizing that AI is a resource that enhances creativity and strategy rather than replacing human expertise.
We extend our sincere gratitude to Michael Todd for taking the time to join us and share his expertise. His discussion sparked meaningful conversations and provided attendees with valuable insights on integrating AI into marketing strategies.
Thank you to everyone who participated in this event—we look forward to more engaging discussions in the future!
The Center for Business Analytics at Saint Mary’s University is dedicated to fostering innovation, education, and industry collaboration in the fields of business intelligence, AI, and data analytics. Through workshops, research initiatives, and community partnerships, the Center equips students and professionals with the skills and knowledge to navigate today’s data-driven world.
